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"Hancock" Takes in $78 Million Internationally

Posted: July 7th, 2008 by WorstPreviews.com Staff
"Hancock" Takes in $78 Million InternationallySubmit Comment
Underlining Will Smith's worldwide appeal, Sony's "Hancock" ruled a robust international box office with a launch weekend of over $78 million at 5,444 screens in 50 markets.

"Hancock" notched the year's third-largest foreign opening after "Indiana Jones and the Kingdom of the Crystal Skull" and "Iron Man" -- and did so while holding off on launches in key territories such as France, Mexico and Russia, where it opens next weekend. The superhero pic showed great traction with a $14,400 per-location average.

"Hancock" topped internal forecasts, already elevated due to the sterling record of Smith's previous pics such as "I Am Legend," which had an international gross of $324 million. Sony noted that "Hancock" beat comparable launches last July in the same markets of "Transformers" ($387 million) and "The Simpsons Movie" ($343 million).

Mark Zucker, president of Sony's international releasing arm, forecasted "Hancock" will top $300 million offshore by the end of its run.

Best "Hancock" numbers came from the UK, with $19.3 million; Germany, with $12.4 million; South Korea, with $8.5 million; Australia, with $7.3 million; and China, with $5.5 million in the fourth-biggest opening ever for a Hollywood film. Brazil opened with $3.4 million and Taiwan took in $3.1 million.

Click here to read our "Hancock" review.

Source: Variety


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