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"The Love Guru" NHL Commercial

Posted: April 15th, 2008 by WorstPreviews.com Staff
"The Love Guru" NHL CommercialSubmit Comment
The NHL and Paramount Pictures have partnered on the upcoming Mike Myers' comedy "The Love Guru." The first sign of the deal has already appeared on the NHL website, which is a promotion for the league with scenes from the movie.

Myers co-wrote the script featuring his beloved hometown Maple Leafs and shot the film in that city. For the production, the NHL provided Myers and Paramount Pictures unprecedented access and rights, including the use of NHL marks and NHL game action footage, permission and facilitation to film inside NHL arenas, and guest appearances by NHL players and the Stanley Cup, the most revered trophy in all professional sports, marking its first starring turn in a feature film.

"We are excited to work with Mike Myers, one of our most loyal fans, and Paramount Pictures during the most electrifying time of our season, the Stanley Cup Playoffs," said Ed Horne, NHL Senior Executive Vice President, Communications, Entertainment and Club Business. "This alliance is just another step in our strategic plan to build scale and reinforce the NHL's position within the entertainment space."

Click here to read more about "The Love Guru."

Click here to check out the commercial

Source: NHL


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