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Movie Ads to Air During Super Bowl

Posted: December 20th, 2007 by WorstPreviews.com Staff
Movie Ads to Air During Super BowlSubmit Comment
After virtually sitting out last year, seven studios have bought ads to promote their upcoming films during Super Bowl XLII, set to air February 3rd on Fox from Phoenix, Arizona. At least eight movie promos are planned to air during the broadcast at a record $2.7 million-$3 million per 30-second spot.

February's matchup will see spots for summer tentpoles such Marvel's superhero entry "Iron Man," Sony's Will Smith actioner "Hancock" and Adam Sandler comedy "Don't Mess With the Zohan," as well as New Line's Will Ferrell comedy "Semi-Pro."

In an unusual move, New Line's ad is a collaboration with Budweiser; Ferrell will appear in character. The sports comedy, in which he plays a basketball player, owner and coach, hits theaters on February 29th.

Disney said it was still considering which movies to offer, though "Wall-E," the next toon from Pixar Animation Studios, is a contender, as is "The Chronicles of Narnia: Prince Caspian."

Universal, Warner Bros. and Fox also have bought time in the game but declined to disclose which films they would push. With the game on Fox, network fare such as "American Idol" should be heavily hyped, but the sister film studio's slate could factor in extensively.

Source: Variety


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