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"GI Joe" is a Non-American Hero

Posted: August 23rd, 2007 by WorstPreviews.com Staff
"GI Joe" is a Non-American HeroSubmit Comment
The upcoming "GI Joe" film has had lots of attention on it to see how the marketing department will handle selling this project to countries outside of the US. With the current war going on in Iraq and with most of the world being against America's involvement, how many people would actually go see this film?

AdAge decided to tackle this question by speaking with Hasbro and Paramount execs, who have states that "there are always challenges. 'GI Joe' is not just a brand that represents the military; it also represents great characters."

The paper confirmed earlier reports that the film might be marketed in the US as "GI Joe" and as "Action Man" overseas. "We'll weigh our options," said Hasbro COO Brian Goldner. "Clearly we do a lot of work on consumer insight."

Paramount's Rob Moore added: "Until there's a [locked] script, I don't think you can really comment on what the international reaction will be. In 'Bourne Ultimatum,' you have the story of what is essentially an American spy. But the characterization of the military and the CIA is: They're the bad guys. In any event, there are parts of the world where it's an issue, like Western Europe, and parts where it isn't, like the U.K., Australia and Asia."

I always thought of "GI Joe" as American heroes (it's in the full title and the song) and now that the studio might change the basic premise, it makes me wonder whether it is a good idea to even proceed with this film. I personally would like this movie to show how great and brave American soldiers are.

Source: The Age


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Displaying 1 comment(s) Profanity: Turn On
vaodsi writes:
on August 23rd, 2007 at 4:24:52 PM

agree. if the toys are about american soldiers, but the movie presents the characters as non american soldiers,... why even call it G.I.JOE? why not call it action hero (what a lame title) all over the world and break all ties with the toys company? (oh yeah,... cause americans will see GI JOE,... they won't be that buzzed about "Action Hero!" i mean,... come on?)

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