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"The Wolverine" Marketing Campaign Being Hurt by Thieves

Posted: April 22nd, 2013 by WorstPreviews.com Staff
"The Wolverine" Marketing Campaign Being Hurt by ThievesSubmit Comment
Back in October, 20th Century Fox unveiled a poster for "The Wolverine," showing a sketched version of the title character. Now that the film is approaching its July 26th release date, the studio has launched its marketing campaign and is now running into a problem.

Collider caught up with Tony Sella, Fox's Chief Creative Officer, who revealed that the studio has been placing the poster in bus shelters all over the country, but they are constantly being stolen.

The problem is so massive that the studio has been forced to replace as many as half of the posters. Not only is this an extra cost, but the bus shelters are left empty a lot of the time.

Some of the thieves are keeping the posters for themselves, but many are selling them online, for as much as $100 each.

Poster: (click to enlarge)


Click here to read more about "The Wolverine."

Source: Collider


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Displaying 16 comment(s) Profanity: Turn On
GreenLensman writes:
on April 21st, 2013 at 11:14:29 PM

the f*ck is a bus shelter
Deaft0ne writes:
on April 21st, 2013 at 11:17:16 PM

No one gives a microscopic f*ck alex, you turd.
CelluloidMan writes:
on April 21st, 2013 at 11:31:53 PM

Nice problem too have...just means the movie has high anticipation.
GreenLensman writes:
on April 21st, 2013 at 11:31:54 PM

sorry still got some easter egg kush leftover
KillerCOck writes:
on April 21st, 2013 at 11:38:14 PM

Great! I hope This will Bankrupt the studio haha!
Tanman32123 writes:
on April 21st, 2013 at 11:40:34 PM

Not gonna lie I'd steal the poster too lol $100
boogiel writes:
on April 21st, 2013 at 11:44:16 PM

"the studio has been placing the poster in bus shelters all over the country, but they are constantly being stolen"


Hmm...that actually could be a publication stunt.
minkowski writes:
on April 22nd, 2013 at 12:01:37 AM

"the f*ck is a bus shelter"

It's obviously a place for homeless busses. Duh.
minkowski writes:
on April 22nd, 2013 at 12:03:38 AM

What a stupid studio. Installing movie posters in bus shelters. No one looks at that sh*t anyway. And of course some *sshole is going to steal them in this economic climate. Hell, they steal copper wire from foreclosed homes.

Dumb ass FOX.
Ip_man writes:
on April 22nd, 2013 at 1:54:35 AM

poor poor producers...maybe we should all take a moment of silence and send positive thoughts for the helpless 'poor' producers.
sleepingshane writes:
on April 22nd, 2013 at 2:10:51 AM

they need to worrie about if the films any good cause if its anything like the last one, the producers will be living in bus shelters.
rusty writes:
on April 22nd, 2013 at 2:42:42 AM

can someone steal one for me there no poster aroun my area
pornfly writes:
on April 22nd, 2013 at 4:25:06 AM

The Wolverine bombs
posters made more than movie

FOX goes into poster making business
CelluloidMan writes:
on April 22nd, 2013 at 11:58:46 AM

The poster is pretty popular...couple of issues back, Total Film gave it away in their magazine. They have a tendency to give double sided movie posters...pretty cool actually. Empire will be giving it in this recent issue, I believe.
BlackDynamite writes:
on April 22nd, 2013 at 9:11:45 PM

Why put a poster in a place where the people seeing it probably don't have the money to be splurging on a movie they've seen little to nothing about?
SACdaddy writes:
on April 22nd, 2013 at 11:24:28 PM

Ever heard of a billboard FOX?

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