During the Super Bowl this Sunday, viewers will get to see some of the biggest ads of the year, since it costs $4 million for each 30 seconds of air-time. Some ads will be for movies, and now comes word that there will also be a new "Got Milk? ad.
The ad stars Dwayne Johnson as he chases down a milk truck. Along the way, he is stopped by several disaster, including an alien attack. But his need to get his kids some milk forces him not to get involved.
The ad is directed by Johnson's "The Rundown" helmer Peter Berg (Battleship, Hancock). Check it out below.
pornflywrites: on January 31st, 2013 at 7:34:12 PM
I'll wait till sunday, thx
Im not Rock hard for Johnsons milk commercial
BadChadB33writes: on January 31st, 2013 at 9:18:10 PM
Vin Diesel's love juice not milk.
Rangerwrites: on January 31st, 2013 at 10:05:23 PM
"Watch Dwayne Johnson's Super Bowl "Got Milk?" Ad, Directed by Peter Berg" - no.
Rangerwrites: on January 31st, 2013 at 10:11:14 PM
Wow... not funny, clever or entertaining. And cow blood mucus (which milk is)... ummm, no. I like mine from tittays!
Rangerwrites: on January 31st, 2013 at 10:17:04 PM
So, I guess the message here was, milk for his kids is more important than anything going on around him.
Glad they had a director for this.
boogielwrites: on January 31st, 2013 at 10:24:56 PM
Wow, it's funny...NOT!
Rangerwrites: on January 31st, 2013 at 10:36:05 PM
@boo - I don't even really know what the message is meant to be?
It doesn't stress milk is healthy.
He ran out of milk... poor planning... poor parenting?
Is the lion a Jew-Mangy thing, And the aliens paying homage to Men in Black?
Maybe the most direction-less adverts I've ever seen.
minkowskiwrites: on January 31st, 2013 at 11:03:58 PM
I like how nobody noticed that Peter Berg of Battleship fame had to direct not only a commercial, not only a MILK commercial, but a milk commercial starring that wonder of cinematic masterpieces Dwayne 'The Loser' Johnson.
minkowskiwrites: on January 31st, 2013 at 11:18:12 PM
And will any of you peeps be surprised when they turn this ad into a feature length milk movie?
"The Milkman Banged Twice" or something?
minkowskiwrites: on January 31st, 2013 at 11:29:54 PM
Heh. "Berg". The man sank his own battleship.
KillerCOckwrites: on January 31st, 2013 at 11:33:08 PM
So I wonder when they'll have him in talks to star in the God of War film?...
minkowskiwrites: on February 1st, 2013 at 12:14:25 AM
^^Haven't we had enough George W. Bush movies?
Rangerwrites: on February 1st, 2013 at 12:40:44 AM
@mink - he directed Battleship?!
minkowskiwrites: on February 1st, 2013 at 12:56:15 AM
He was there with a camera, Ranger. That's all anyone knows.
Deaft0newrites: on February 1st, 2013 at 12:59:05 AM
Well The Rock is going to be in a movie based on a napkin sketch so I wouldn't be surprised if this does become a movie.
KillerCOckwrites: on February 1st, 2013 at 12:59:08 AM