 | Trailer for "Midnight Special" Sci-Fi Film, with Michael Shannon and Joel Edgerton
Nov 23rd, 2015 | | Trailer for "Central Intelligence" Comedy, with Dwayne Johnson and Kevin Hart
Nov 23rd, 2015 | | Trailer for Melissa McCarthy's "The Boss" Comedy
Nov 23rd, 2015 | | Trailer for Juan Antonio Bayona's "A Monster Calls"
Nov 23rd, 2015 | | First Look at "Central Intelligence" Comedy, with Dwayne Johnson and Kevin Hart
Nov 19th, 2015 | | Trailer for "Zoolander 2" Arrives Online
Nov 19th, 2015 | | Official Trailer for "Now You See Me" Sequel
Nov 19th, 2015 | | Trailer for Chris Hemsworth's "The Huntsman: Winter's War"
Nov 19th, 2015 | | Trailer for Keanu Reeves' "Exposed" Thriller
Nov 19th, 2015 | | First Look at Chris Pine on "Wonder Woman" Set
Nov 16th, 2015 | | Ridley Scott Reveals Another Title for "Prometheus" Sequel
Nov 16th, 2015 | | Gerard Butler is a God in "Gods of Egypt" Posters
Nov 16th, 2015 | | First Look at Liam Neeson in Martin Scorsese's "Silence"
Nov 16th, 2015 | | New Trailer for "The Divergent Series: Allegiant"
Nov 16th, 2015 | | Trailer for "Moonwalkers" Comedy, with Ron Perlman and Rupert Grint
Nov 16th, 2015 | | Trailer for Charlie Kaufman's "Anomalisa" Stop-Motion Film
Nov 3rd, 2015 | | Poster for "Warcraft" Arrives Online, Trailer Coming on Friday
Nov 3rd, 2015 | | There's a Good Reason Why Luke Skywalker Isn't on "Star Wars: The Force Awakens" Poster
Nov 2nd, 2015 | | First Trailer for Sacha Baron Cohen's "The Brothers Grimsby" Comedy
Nov 2nd, 2015 | | "Spectre" Breaks Box Office Records Overseas
Nov 2nd, 2015 | | Final Trailer for Ron Howard's "In the Heart of the Sea," with Chris Hemsworth
Nov 2nd, 2015 | | New Photos From "Warcraft" Video Game Movie
Nov 2nd, 2015 | | Lots of New Photos From "Suicide Squad"
Oct 30th, 2015 | | Trailer for "Dirty Grandpa" Comedy, with Robert De Niro and Zac Efron
Oct 30th, 2015 | | Sandra Bullock to Star in Female Version of "Ocean's Eleven"
Oct 30th, 2015 | | Trailer for Jared Hess' "Don Verdean" Comedy, with Sam Rockwell
Oct 30th, 2015 | | "Indiana Jones" Producer Says Harrison Ford Will Not Be Recast
Oct 28th, 2015 | | Trailer for Adam Sandler's "The Ridiculous 6" Comedy
Oct 28th, 2015 | | "The Walking Dead" Fan Kills Friend Who Turned Into a Zombie
Oct 28th, 2015 | | Another "Monopoly" Movie in the Works
Oct 28th, 2015 | | "Jumanji" Remake Hires "Con Air" Writer
Oct 26th, 2015 | | Disney's "Tower of Terror" Park Ride Movie Moving Forward
Oct 26th, 2015 | | Johnny Depp and Edgar Wright Team for "Fortunately, the Milk"
Oct 26th, 2015 |
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General Motors and "Transformers"Posted: February 21st, 2007 by WorstPreviews.com Staff
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Four new movie stars – "Bumblebee™," "Autobot Jazz®," "Autobot Ratchet®" and "Ironhide®" were introduced by General Motors. In association with the forthcoming release of "Transformers," this was all part of its sixth annual "ten" pre-Oscar fashion event at Paramount Pictures in Hollywood. (Picture 1, Picture 2, Picture 3, Picture 4)
"Bumblebee" changes from the classic Chevrolet Camaro, and is a central character in the saga of aliens who take mechanical forms when on Earth. "Autobot Jazz" converts from a Pontiac Solstice in a hardtop format. A Hummer H2, modified as a rescue vehicle, changes into "Autobot Ratchet" and "Ironhide" changes from a GMC TopKick medium-duty truck.
Buzz about the roles that these vehicles play in the movie has been spreading since a quick glimpse of the new Camaro was spotted in Paramount's newest Transformers trailer, which began appearing in theaters on Dec. 20, 2006. This clip, which is currently the most-viewed movie trailer on Yahoo!, also contains images of the Solstice, H2 and TopKick for fans who were quick enough to have freeze-framed it.
"'Transformers' is a compelling project and offers us a global platform for marketing GM products and building our brands," said Mike Jackson, GM North America vice president, marketing and advertising. "It represents the perfect intersection of entertainment, marketing and design."
"The first time I saw the new Camaro, while touring the GM Design Center, I knew immediately that it would be the perfect 'Bumblebee,'" said Michael Bay, the film's director. He continued, "It's got beautiful lines and a classic, timeless look. There were no other cars that came even close. I have had a great working relationship with GM for many years and am psyched to be working with them on 'Transformers.'"
Gerry Rich, President of Worldwide Marketing at Paramount Pictures, added, "We are thrilled to be working with GM on this incredible and action-packed film. Having integrated the cars as characters in the film is truly an innovative concept that will help eventize this exciting 4th of July tentpole film."
GM will roll out a fully integrated marketing and promotional effort around the film in the near future, including a major Chevrolet promotion, according to Jackson.
Source: Paramount Pictures
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