The Asylum is the studio behind such rip-offs as "Transmorphers" and "Snakes on a Train." But lately, the studio has been having trouble capitalizing on known brands without consequences.
Their newest direct-to-DVD movie "Age of the Hobbits" is set to hit stores on December 11th, just a few days before Warner Bros unveils "The Hobbit" in theaters. Warners sued Asylum, but the company claimed that the term "hobbit" is referring to the extinct species Homo Floresiensis.
Today we have the trailer for "Age of Hobbits," which obviously looks nothing like "The Hobbit," but the title is enough to confuse consumers. Because of that, a judge has now ruled that Asylum cannot release its movie this month.
"This victory underscores the importance of protecting the unique work of our industry's creative community from companies like Asylum, whose cynical business model is designed to profit from the work of others," said Warner Bros. "Their intent to create confusion in the marketplace on the eve of release of 'The Hobbit,' one of the most anticipated films of the year, has met with defeat."
minkowskiwrites: on December 11th, 2012 at 6:47:15 PM
Yeah, I read this news, yesterday, or last week or something, the thing is, yeah, WB got their damned injunction, but two things: why has this never been done before? Plenty of times I've seen confusing titles from Asylum meant to parasitize a major studio's flick, and nothing was done. So, why now? Because of the precedent with that Brave knock off?
The other thing is, who in their right mind would confuse one flick with the other, and if people are too damned stupid to differentiate one flick from the other, are they smart enough to watch a film anyway, even a Hollywood film?
The other thing, and I mean this with all sincerity, is I'd actually rather watch the Asylum trash because at least it'll be a so-bad-its-awful spectacle, whereas The Hobbit is more than likely just down right boring outside the hard-core Tolkien fan base.
PATRIOTwrites: on December 11th, 2012 at 7:28:59 PM
"who in their right mind would confuse one flick with the other..."
McCain/Palin and Romney/Ryan voters.
pornflywrites: on December 11th, 2012 at 8:01:06 PM
Consumers are already confused
These are the same people that buy sh*t with 'real fruit flavor' thinkin its healthy
If you delay the release people will still think The Hobbit got a dvd release early
I hate how we coddle the common senseless
minkowskiwrites: on December 11th, 2012 at 8:09:02 PM
^...instead of feeding them to wild hogs on national television.
But then with Rosie O Donnell well fed, who'd eat at Ryan's Steakhouse?
I've worked at Asylum, how they do business is mind blowing. Every single film they make, they start with a poster and a title. That's it, no script, no source material (unless it's a rip-off), no nothing. They take the poster and title to foreign buyers who agree to finance the film.
Let's say the Japanese want a giant robot film. Well Asylum approaches Japanese buyers with a poster for Transmorphers, and the Japs agree to finance the film for 100,000 dollars. Asylum then shoots the film in the US for 20,000; pocketing 80,000 dollars right off the bat.
It might actually be the most brilliant business model in the history of cinema. Thing is, Asylum knows perfectly well that what they make is sh*t, but they've tried to make legitimate films and their legitimate films have made 10% the return that their turds make. Turns out people love watching turds.
Their actual film production is just as much a mess as you would expect though. Many times when casting is calling around for actor availabilities, they have to disguise the name of the project or else agents hang up right away. For instance, 'Sharknado' was called 'Dark Skies'. Also, casting is discouraged from mentioning Asylum, instead they are encouraged to use the LLC's name as the production company.
Most films are cast at minimum weeks before they start filming. At Asylum casting regularly continues into the first out of three or four weeks of filming; with some roles cast literally the day before they shoot. This isn't that crazy though for a studio that regularly gives it's directors a pre-production time of 3 days. Often directors are on a flight back from a shoot and one of the bosses calls to let them know they have another film that the director has never heard of before shooting in 2 days.
Speaking of directors, take-home pay per feature is usually 2-4 thousand dollars. For writers, they get 1,000 for a rough draft, 1,000 for a final draft. This from a company that makes up to a few hundred thousand dollars from each turd.
One last fun tidbit: the floors at the actual studio facility are carpet-free, smooth concrete because the top exec rollerblades everywhere. He doesn't wear shoes, ever, he just rollerblades to people's offices, indoor sets, bathroom, meetings... everywhere. He's kind of a cool guy actually.