Disney has unveiled the trailer for the upcoming animated "Wreck-It Ralph" 3D comedy, which is set to hit theaters on Novembers 2nd, and has a voice cast comprised of John C Reilly, Jack McBrayer, Sarah Silverman and Jane Lynch. Check it out below.
Plot: Ralph (Reilly) is tired of being overshadowed by Fix-It Felix (McBrayer), the "good guy" star of their game who always gets to save the day. But after decades doing the same thing and seeing all the glory go to Felix, Ralph decides he's tired of playing the role of a bad guy. He takes matters into his own massive hands and sets off on a game-hopping journey across the arcade through every generation of video games to prove he's got what it takes to be a hero.
On his quest, he meets the tough-as-nails Sergeant Calhoun (Lynch) from the first-person action game Hero's Duty. But it's the feisty misfit Vanellope von Schweetz (Silverman) from the candy-coated cart racing game, Sugar Rush, whose world is threatened when Ralph accidentally unleashes a deadly enemy that threatens the entire arcade. Will Ralph realize his dream and save the day before it's too late?
Heh, I must admit, I'm interested. It's a fairly unusual concept for a Disney movie, considering most kids to whom I assume this needs to be marketed to have no clue what an 8-bit video game is, let alone have ever played one. This looks like they're trying to split the appeal down the middle between aforementioned kids and 30- or 40- somethings who actually grew up playing those games.
Who knows, it might actually work... the trailer is decent.
"considering most kids to whom I assume this needs to be marketed to have no clue what an 8-bit video game is, let alone have ever played one."
Not entirely true. WiiWare brings to young children a variety of 8-bit games via a download channel, so though many not be familiar with, say, Bonk, which was 16-bit, or Alex Kidd, which was 8-bit, they know something of the stalwart iconic characters, such as Mario and Sonic, though I doubt they know much of PacMan and Q-Bert.
I must add a question to my previous comment: anyone know how much Disney had to pay to get the licenses for all these characters? I know the company has more money than God, but still, someone must have forked over their first born son to get the rights to all those video games.
@mink- yeah, there's no doubt in my mind that young kids have some sort of 'awareness' of 8-bit gaming culture/lore from the past, as it's become so repeatedly memed and lexified in internet culture by us older folks. it's unavoidable. but as you echoed my sentiments, a q-bert reference is going to land on deaf ears to the 6 and 7 year olds in the audience. that's not to say it's inappropriate- look, Pixar makes a living doing this sh*t: g-rated kid's movies that lace in enough adult themes and references to entertain the parents as well. it's a tricky line to walk. for the filmmaker's sake, I genuinely hope they get it right with this one, because the trailer looks promising...
oh, and funny you should mention Bonk. i always love to counter that the TurboGrafx 16 was actually an 8-bit system. yeah it had a 16-bit GPU but I always felt like that was a marketing cheat on their part. :)