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Walt Disney Studio's Chairman Fired After "John Carter" Failure

Posted: April 20th, 2012 by WorstPreviews.com Staff
Walt Disney StudioSubmit Comment
Rich Ross, chairman of Walt Disney Company's film unit, resigned following the company's $200 million loss on "John Carter," possibly the biggest ever for a single movie. The movie will lead to a quarterly loss of as much as $120 million for the studio, the first since Ross succeeded Dick Cook as chairman.

"I don't know that anybody is shocked. 'John Carter' was a debacle and probably the last straw," said Wedge Partners analyst Martin Pyykkonen, citing past disappointments including "Mars Needs Moms," which grossed $39 million globally on a $150 million budget.

Disney ranks seventh among studios in 2012 domestic ticket sales with $186.7 million. "John Carter," made for about $250 million, generated $269.4 million in worldwide ticket sales, a sum shared with theater owners. "The film went over budget and was poorly marketed," added Pyykkonen.

Meanwhile, the studio will release "The Avengers" on May 4th. The film cost $220 million and will likely not have any trouble becoming profitable. In fact, Disney is expected to post a profit for their second-quarter earnings.

Source: BusinessWeek


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Displaying 20 comment(s) Profanity: Turn On
Johnnyb writes:
on April 20th, 2012 at 4:59:41 PM

well, someone has to pay, and it was your turn Mr. Ross, f*ckhead!!!!!
Dr. Damariusvashanti writes:
on April 20th, 2012 at 5:35:03 PM

Yeah know sh*t they would loose money on that crap....
Trailer you got this one right cause I can't be tact on how f*cking stupid that movie was
Dannoral writes:
on April 20th, 2012 at 5:38:08 PM

the movie was good.. this failure is a nonsense..
minkowski writes:
on April 20th, 2012 at 5:57:17 PM

Good movie, maybe, but very, very poor marketing. And someone's head had to roll.
bandolero999 writes:
on April 20th, 2012 at 6:18:29 PM

i'm still watching this sh*t for free
bandolero999 writes:
on April 20th, 2012 at 6:18:50 PM

and Shayhiry recommends it so thats a nono
cress writes:
on April 20th, 2012 at 7:33:03 PM

Disney needs to replace its marketing department. They don't know how to market their live-action films. They're Pixar films practically need no promotion and are huge box-office hits. They then expect their live-action films to perform the same way while they engineer a pathetic attempt at marketing. They could learn a thing or two by observing Foxs' brilliant marketing campaign for PROMETHEUS.
Kurskij writes:
on April 20th, 2012 at 8:33:03 PM

You know it's a bad sign when you have a $250 million movie with a sh*tty marketing on your hands.

"Prince of Persia", "Sorcerer's Apprentice", "Mars Needs Moms" and finally "John Carter" - he had it coming.
TRUEMAN writes:
on April 20th, 2012 at 10:52:00 PM

HAHAHAHAAH REALLY?? HAHAHAHA
johnny_boy writes:
on April 21st, 2012 at 12:00:45 AM

About time someone's held responsible for something
witwicky-potter writes:
on April 21st, 2012 at 12:43:36 AM

I really loved John Carter.just a shame it wasnt marketed well
pornfly writes:
on April 21st, 2012 at 1:27:32 AM

Where does it say he was fired.

Was that headline just to grab my attention??
getouttahere,noway
DaveThePhotoGuy writes:
on April 21st, 2012 at 4:16:45 AM

I thought the movie was good.

But the marketing sucked monkey balls.
KillerCOck writes:
on April 21st, 2012 at 5:34:31 AM

I don't know how people could like John carter and not Prince of Persia or Sorceror's Apprentice. John Carter turned to sh*t the minute Mars came into the picture.

I also didn't know it was a love story so i'll blame that on my ignorance but holy sh*t was it a sh*tty love story.

Even Mars Needs Moms was better than this, no joke.
CelluloidMan writes:
on April 21st, 2012 at 10:57:28 AM

Somebody had to take the fall for this monsterous money loss.

That's business...but, hey, while they're at it, never should never hire that stupid marketing company again...
minkowski writes:
on April 21st, 2012 at 1:22:16 PM

"Where does it say he was fired."

He 'resigned", which in the parlance used by people operating at his pay grade and access, means he was shown the door by angry shareholders upset that their golden parachutes lost a little shine.
Bunny X writes:
on April 23rd, 2012 at 10:20:28 AM

Perfect timing for the next guy to step in and reap the benefits from The Avengers.
EarOne writes:
on April 24th, 2012 at 9:16:24 AM

GREAT news. that way, that'll be LESS stupid people making decisions at these big studios. next: Geoff Johns and other top executives at WB who okayed Superman Returns and Green Lantern.
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