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"Tower Heist" Drops $60 VOD Plan Due to Boycott Threats

Posted: October 12th, 2011 by WorstPreviews.com Staff
"Tower Heist" Drops $60 VOD Plan Due to Boycott ThreatsSubmit Comment
Universal Studios was recently planning to release Brett Ratner's "Tower Heist" comedy through video-on-demand for around $60 just three weeks after the film's theatrical release, which is on November 4th.

Cinemark, which controls about 10% of domestic theater screens, quickly responded by saying it would not show the film in its theaters nationwide. Regal and AMC, the nation's largest two exhibitor chains, had not indicated their intentions, but if either decided to join Cinemark, "Tower Heist" would be in serious trouble.

Now comes word that Universal has decided to cancel the VOD release, but is not giving up on the strategy. "Universal continues to believe that the theater experience and a VOD window are business models that can coincide and thrive and we look forward to working with our partners in exhibition to find a way to experiment in this area in the future."

Click here to read more about "Tower Heist."

Source: Variety


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Displaying 9 comment(s) Profanity: Turn On
fuck_you_thats_my_name! writes:
on October 12th, 2011 at 7:51:37 PM

only way i'm payin 60 bucks for a movie is if its f*ckin epic.... like avengers or dark knight rises
SnapekillsDumbledore writes:
on October 12th, 2011 at 8:12:27 PM

can we still boycott this movie?
Gates writes:
on October 12th, 2011 at 8:32:31 PM

$60 for 2 hours of Eddie Murphy? f*ck, I'd rather pay $60 for a blender and shove my c*ck into it.
John1017 writes:
on October 12th, 2011 at 8:55:42 PM

the only way this makes any sense is if you had 8 to 10 people paying $8 to go to the theater. If you could have those same people over to your house you could actually save some money as a group. Hopefully that person inviting the group to their house would have a big tv.
technoreaper writes:
on October 12th, 2011 at 11:01:09 PM

Most idiotic idea ever.
Ranger writes:
on October 12th, 2011 at 11:56:26 PM

$60. for a Ben Stiller movie. Oh f*ck me. I haven't laughed this hard in months!
Ranger writes:
on October 13th, 2011 at 12:01:14 AM

Oh wait... yes I have. Yesterday when they wanted John Carter to make over $700mil. THAT was a rib tickler!
DaveThePhotoGuy writes:
on October 13th, 2011 at 4:22:02 AM

Can't they just drop the movie...then Ben Stiller from a tall building...then drop an anvil on Eddie Murphy's head...then a retard on Brett Ratner to keep him from making movies.
Ranger writes:
on October 14th, 2011 at 1:54:15 PM

'... a retard on Brett' --- lol.

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