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Mattel Creates New Toy to Turn into Movie

Posted: March 25th, 2010 by WorstPreviews.com Staff
Mattel Creates New Toy to Turn into MovieSubmit Comment
Toy-maker Mattel recently challenged its designers to come up with a new toy line that could simultaneously be turned into a TV show, feature film and game. And just recently, the company picked the winner of the challenge.

The yet-unnamed toy line will be an alien civilization that's been living in the depths of Earth's oceans. "It's actually a great idea, with the caveat that they need to coordinate the story and have it all make sense well beforehand," said Jeff Gomez CEO of Starlight Runner Entertainment. "Yes, there's brand equity in the name Hot Wheels. But it's the characters [in Battle Force 5] that young boys are identifying with, and that are driving TV ratings and the sales of the Hot Wheels DVDs. And that's likely what’s influencing Mattel's decision-making on further transmedia implementations."

At this point, Mattel has already partnered with producer Neal Moritz (Fast and Furious, I Am Legend), who will soon start looking for screenwriters.

Source: NY Magazine


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Displaying 21 comment(s) Profanity: Turn On
Freudian_Nightmare writes:
on March 25th, 2010 at 6:50:38 AM

f*ck off. Give us a Barbie-porno and we all could be happy.
matternm58 writes:
on March 25th, 2010 at 6:56:13 AM

Didn't they already do a movie like that called: THE ABYSS.
matternm58 writes:
on March 25th, 2010 at 6:57:32 AM

I can see a hot wheels movie being almost like Speed Racer.
matternm58 writes:
on March 25th, 2010 at 6:59:27 AM

The Wachowski bros movie.
johnny_boy writes:
on March 25th, 2010 at 7:00:52 AM

@ nightmare.... I'm with you 100% on that one
SpookyCupcakes writes:
on March 25th, 2010 at 8:07:30 AM

Oh f*ck this sh*t, go away toy companies.
shayhiri writes:
on March 25th, 2010 at 8:45:51 AM

Total boycott of such sh*t. Nothing else can save us.
CCBlev writes:
on March 25th, 2010 at 8:46:56 AM

They're kinda going opposite Gearge Lucas with this one, instead of taking a famed franchise and turning into one big toy commercial they're taking toys and turning them into, goodthiking fags!! I think Coc is the Ceo of this company!!
LifeInAGlassHouse writes:
on March 25th, 2010 at 8:47:00 AM

Finally! They're coming out with action figures from The Abyss!
CCBlev writes:
on March 25th, 2010 at 8:48:10 AM

"turning them into a movie, good thinking fags!" Damn we need an edit button.
Ranger writes:
on March 25th, 2010 at 12:35:51 PM

"Mattel Creates New Toy to Turn into Movie"


I thought rubber sh*t was already invented (just look at VinDandy).

Matiax writes:
on March 25th, 2010 at 3:29:41 PM

Actually this isn't a bad idea. Transformers, GIJoe, He-man, all started as toy-selling franchises. TF being the most successful.

@matternm58: A HW Movie could be like "Speed Racer meets Fast and the Furious"
TeemSelami writes:
on March 25th, 2010 at 3:47:19 PM

I looked up "transmedia implementations" in the dictionary and it said sh*tty movie so i think they may have something here.
encoreyourface writes:
on March 25th, 2010 at 4:42:05 PM

"The yet-unnamed toy line will be an alien civilization that's been living in the depths of Earth's oceans"

i stopped reading after that. this sounds incredibly gay. hear that Vin? a new toy for ya!
encoreyourface writes:
on March 25th, 2010 at 4:46:23 PM

"The yet-unnamed toy line will be an alien civilization that's been living in the depths of Earth's oceans"

i stopped reading after that. this sounds incredibly gay. hear that Vin? a new toy for ya!
encoreyourface writes:
on March 25th, 2010 at 4:49:07 PM

sh*t ... sorry for the double post ...
johnny_boy writes:
on March 25th, 2010 at 7:50:48 PM

I think there should be a movie about mattel, cuz lord knows it's nothing short of a miracle they're still in business. Wasn't there a time where pretty much all toys were poisoning children with lead?
Ranger writes:
on March 25th, 2010 at 8:38:16 PM

VinDandy still sucks on a lead soother.
DaveThePhotoGuy writes:
on March 25th, 2010 at 10:48:49 PM

@matternm58- Didn't they already do a movie like that called: THE ABYSS.

exactly what I was going to say
synthetic1985 writes:
on March 26th, 2010 at 12:25:58 AM

the least toy companies could do is come up with original ideas like hollywood should...like maybe some interesting creatures from a desert land for instance?...or a snow based environment?...or a lilypad environment?...like cross breed creatures or something...people here already said it....this sounds like toys for the alien creatures in the abyss
KindredMac writes:
on March 26th, 2010 at 9:59:35 AM

This is nothing new... all of my favorite childhood memories from the early to mid 80's were based off of this concept. I have more faith in toy makers coming up with original ideas than relying on Hollywood to do the same.

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