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Borat takes on Bruno

Posted: October 28th, 2006 by WorstPreviews.com Staff
Borat takes on BrunoSubmit Comment
"Bruno," Sacha Baron Cohen's follow-up movie to "Borat," triggered an intense bidding war in Hollywood on Thursday.

By early evening, sources said Universal Pictures had made an offer of more than $42 million for worldwide rights to the film and was believed to be the leading contender to snare the movie. Other contenders believed to be eying the project included DreamWorks, Sony, 20th Century Fox and Warner Bros. Pictures.

As in the case of "Borat," Jay Roach would produce with Baron Cohen. No director is on board, though it has been reported that Baron Cohen wants to shoot the movie in the summer.

In "Bruno," Baron Cohen will call upon another of his comic alter egos, Bruno, a gay fashionista from Austria. Bruno fancies himself as "the voice of Austrian youth TV." In his appearances on "Da Ali G Show," the character sashayed from New York Fashion Week to Miami nightclubs.

While talks of "Bruno" are still going, "Borat" is hitting theaters on November 3rd. Film's box office results could play a big role in the bidding war, if it pulls a "Snakes on a Plane."

Click here to read our exclusive "Borat" preview.

Source: HollywoodReporter


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