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Sci-Fi Channel to Change Its Name

Posted: March 16th, 2009 by WorstPreviews.com Staff
Sci-Fi Channel to Change Its NameSubmit Comment
Building on 16 years of programming and soaring ratings growth following its most-watched year ever, SCI FI Channel is evolving into Syfy, beginning this summer, SCI Fi president Dave Howe announced today. Here is the announcement:

By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider range of current and future imagination-based entertainment beyond just the traditional sci-fi genre, including fantasy, supernatural, paranormal, reality, mystery, action and adventure. It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and nonlinear digital platforms, new international channels and extend into new business ventures.

"Imagine Greater" will become the new brand message and tagline, inviting both consumers and advertisers into a new era of unlimited imagination, exceptional experiences and greater entertainment.

"Without abandoning our legacy or our core audience, we needed to cultivate a distinct point of view with a name that we could own that invites more people in and recognizes our broader range of programming with literally something for everyone," Howe said in a statement. "Syfy allows us to build on our 16-year heritage of success with a new brand built on the power that fuels our genre: the imagination. Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand."

The new brand evolution will launch in July, in tandem with the premiere of the new scripted drama Warehouse 13 on air and at SCIFI.COM, backed by an aggressive marketing campaign, which will kick off this spring.

Source: Sci-Fi


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Displaying 9 comment(s) Profanity: Turn On
Schwasted writes:
on March 16th, 2009 at 8:42:24 PM

Without abandoning our legacy? Just keep the SciFi original movies, tey are so bad-good
WAFFLE MAN writes:
on March 16th, 2009 at 8:48:35 PM

You got to love movies like Ice Spiders lol.
whoever writes:
on March 16th, 2009 at 8:59:19 PM

"truly become a global lifestyle brand", North America is not global.
Gunslinger writes:
on March 16th, 2009 at 10:25:17 PM

Lifestyle. What a douchey word. And it looks like it spells Siffy.
thetheeyecreature writes:
on March 17th, 2009 at 8:07:52 AM

They might as well distance themselves further from the term "science fiction", if they're going to keep showing professional wrestling and "Ghost Hunters".
dwightschrute writes:
on March 17th, 2009 at 10:10:41 AM

What does it mean tho? The "Y's"?
thedotsays writes:
on March 17th, 2009 at 10:15:33 AM

What, did he ask a panel of 4 year olds to come up with the name? This has to be the most idiotic name change ever. It even beats out the Outdoor Life Channel going to Versus.
masKritic writes:
on March 17th, 2009 at 1:18:12 PM

seriously who pitched this idea "guys guys guys i have a great idea. how about we chance SCI FI to....SyFy!" f*cking crack heads at the SCI FI channel headquarters. It looks like a name of a very sh*tty sellout pop rock band.
i3u7n5 writes:
on March 17th, 2009 at 2:26:53 PM

That is so gay

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