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No More Bonus Material on DVD Rentals

Posted: March 5th, 2009 by WorstPreviews.com Staff
No More Bonus Material on DVD RentalsSubmit Comment
20th Century Fox Home Entertainment, is hoping to increase DVD sales by launching a DVD program that creates two classes of discs. One is a premium retail version that contains added-values such as digital copy; the second is a stripped-down version for rentals.

According to a letter sent by Fox senior VP of sales Don Jeffries, the strategy starts with March 31st releases of "Marley and Me" and Best Picture Oscar winner "Slumdog Millionaire."

"Slumdog's" rental DVD, for instance, carries only the movie and trailers. The retail version also has special features including deleted scenes and commentaries. And while the rental Blu-ray does have the bonus features, only the retail Blu-ray adds digital copy.

Other titles initially covered by the new strategy are "Day the Earth Stood Still," due in stores April 7; "The Wrestler" and "Notorious" on April 21; and "Bride Wars" on April 28.

"We have developed product variations to feed different consumer consumption models and behaviors," the statement said. "For rental customers, we're delivering a theatrical experience in the home while promoting upcoming releases; for retail [or sell-through] customers, we're offering a premium product that expands the entertainment experience of that particular property to further enhance ownership."

Source: Variety


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Displaying 15 comment(s) Profanity: Turn On
MrSammich writes:
on March 5th, 2009 at 4:45:49 AM

Fine but the retail version had better not be $25 ust because of two little extras.
The Skippy Spartan writes:
on March 5th, 2009 at 5:28:54 AM

MrSammich don't be stupid man, FOX wouldn't do that.........it will be $30
OtisDriftwood990 writes:
on March 5th, 2009 at 7:03:18 AM

This is some of the dumbest sh*t
rzmsauce writes:
on March 5th, 2009 at 7:09:16 AM

Very few movies do i give a rats ass bout extras anyhow.
TGDirector writes:
on March 5th, 2009 at 8:19:41 AM

Wow. Hopefully this is just for Fox's DVDs not any other distrubutors. This is probably the dumbest movr I've ever seen. This just shows more proof that Fox is MONEY HUNGRY!!
freshfromthedeli writes:
on March 5th, 2009 at 8:24:44 AM

I'm with rzmsauce. Most extras suck. I only really enjoy the blooper reel.
SuluNakamura writes:
on March 5th, 2009 at 10:22:57 AM

Waste of resources. Also what are the rental places supposed to do with the movies when they have too many? I doubt a lot of people are gonna buy them if theyre not the full deal. They'll probably just end up being thrown away. Again, waste of resources.
polardeficit writes:
on March 5th, 2009 at 12:38:53 PM

f*ck YOU FOX YOU GOD DAMN c*ckSUCKERS!!!!!
masKritic writes:
on March 5th, 2009 at 12:41:59 PM

dont care i got blu ray mofos
meanmonkey22 writes:
on March 5th, 2009 at 1:06:15 PM

Theyre just digging their grave deeper and deeper. Just waiting from someone to push them in.
dlrippr writes:
on March 5th, 2009 at 2:54:49 PM

Thank you Fox, you continue to upset and dissapoint movie viewers everywhere. Very smart.
Cd_Smith0 writes:
on March 5th, 2009 at 2:57:38 PM

ok i don't like fox anymore than the next person, but to me this does makes sense in regards to a business....probably won't work though
Milwaukee Marvel writes:
on March 5th, 2009 at 3:01:50 PM

yeaaa blu ray the sh*t but still tho this is dumb as f*ck
Gunslinger writes:
on March 5th, 2009 at 6:02:45 PM

Yet one more reason to download pirated material...
Gunslinger writes:
on March 5th, 2009 at 8:11:56 PM

How about no more bonus money for Fox Execs?

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