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Oct 26th, 2015 |
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Disney's Blu-ray Discs to Include DVDsPosted: January 7th, 2009 by WorstPreviews.com Staff
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Walt Disney Studios Home Entertainment will include a standard-definition DVD copy within many of its 2009 Blu-ray Disc releases, aiming to improve the utility of the high-definition format.
After success including a standard DVD of "Sleeping Beauty" within the film's October 7th Blu-ray release, Disney plans to do the same with all Blu-ray titles starting with the March 10th bow of "Pinocchio." It's estimated there will be approximately seven such forthcoming standard/high-def 'Combo Packs.' Disney's February 17th Blu-ray release of "High School Musical 3" also will feature a standard-definition DVD.
Although Disney will face some additional cost with this dual-format strategy, the studio wants to help people enjoy the titles in more places within the home. This expansion is similar in concept to digital copy, which allows DVD/Blu-ray buyers view titles on physical set-top machines as well as computers and portable media devices such as iPods.
"There is some expense, but we think that it is worth it," said Lori MacPherson, Disney general manager of North America. "Families now have Blu-ray players. But they don't have Blu-ray players in every room. There is now utility for all of their [DVD] players, and families aren't penalized [by not being able to use them] when they buy a Blu-ray title."
Additionally, Disney hopes to persuade standard DVD households, possibly considering purchasing a Blu-ray player soon, to upgrade to the combo Blu-ray version. "Families planning to buy a Blu-ray player can still buy the movie now," added MacPherson.
At this point, Disney is the only major studio looking to widely launch dual Blu-ray/standard DVD combo titles.
Would this get you to buy Blu-ray instead of DVD discs?
Source: Video Business
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Displaying 2 comment(s) |
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UraharaShop writes:
on January 7th, 2009 at 4:02:24 PM
This is actually a smart move for them. It'll grab those that are on the border. They also have the whole "limited time, then it goes back in the vault" thing, so if you ever want the Blu-ray you need to buy it now.
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seveltoto writes:
on November 14th, 2017 at 7:50:02 AM
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